Strategic Communications & Marketing
About
The Strategic Communications & Marketing (SCM) Office at 91制片厂 is primarily concerned with developing and enhancing the reputation of the College among stakeholder groups and is charged with successfully marketing and effectively communicating the strategic priorities of 91制片厂.
Working in close consultation with individuals and teams at the College, the SCM division conveys the strategic priorities of 91制片厂 through the provision of effective marketing, communication, event management and branding supports.
By working closely with this Office, departments and units can ensure that their key messages are in keeping with 91制片厂's overall brand positioning and communications strategy, but they can also benefit from the expertise of the SCM's skilled personnel in the variety of areas outlined.
for how best to engage with the services provided by SCM.
Staff
Programme Marketing
Request a Prospectus
To receive a hardcopy of an 91制片厂 undergraduate or postgraduate prospectus please email ProgrammeMarketing@mic.ul.ie
To download our undergraduate or postgraduate prospectus, click on the link below.
Programme Marketing
The Programme Marketing division of the SCM Office is responsible for all programme marketing campaigns; undergraduate, postgraduate, alternative pathway programmes, in addition to a suite of Continuing Professional Development programmes, across two campuses.
As well as managing the corporate marketing function, the Office provides strategic marketing advice and support to individual departments - including identifying target audiences and communications objectives, advising as to the best channels to achieve strategic goals and delivering effective marketing and advertising promotional campaigns and materials.
Among the Programme Marketing services offered are:
- Production of all programme promotional material
- Production and dissemination of
- Event management & PR for student recruitment events i.e. Open Days/Taster Days/Postgraduate Information Sessions and Live Q&A events
- Development and implementation of social media, digital media and traditional media marketing campaigns
- Editorial and advertorial features in trade publications, local and national press
for more information about the services offered by Programme Marketing.
Schools Outreach
91制片厂's Schools Outreach Programme involves visiting secondary schools, attending career fairs, coordinating the College Open Days, Information Evenings, Taster Sessions and offering campus tours to ensure that as many prospective students as possible learn about the full range of exciting opportunities 91制片厂 has to offer.
School Visits
Each year more and more Career Guidance Counsellors are recognising the benefit of providing their transition year, fifth year and sixth year students with the opportunity to speak with a representative from 91制片厂. Students gain an insight into the College's range of programmes, as well as the subject choices and career prospects related to them, and they get to ask any questions that they might have about student life. Personal delivery of interactive presentations supplements information that is already available in the prospectus in hardcopy and web-based formats. To arrange a school visit at a time that is suitable for you and your class, please contact our Student Recruitment Officer - email Patrick.Cosgrove@mic.ul.ie.
Career Fairs
During the school year, 91制片厂 attends numerous career exhibitions throughout the country. These include all of the major exhibitions in Limerick, Kerry, Cork, Clare, Tipperary, Kilkenny, Carlow, Galway, Roscommon and Dublin.
If you are organising a career fair in your area and would like 91制片厂 to participate, please contact our Student Recruitment Officer - email Patrick.Cosgrove@mic.ul.ie.
Communications
The Communications division of the SCM Office manages all media relations, public relations, social and digital media, videography and photography for 91制片厂.
Media Relations
The Communications team is committed to telling 91制片厂鈥檚 story, drawing attention to key strategic messages and successes of the College, its student community and alumni, and promoting the many conferences, public lectures and other events taking place throughout the year.
Through its various media campaigns, 91制片厂 conveys to the wider public how the College continues to contribute to the national and global economy and quality of life at a local, national and international level.
The SCM Office also provides advice and support to 91制片厂 staff and students on media engagement. Guidelines on how to tell the 91制片厂 story are available on the .
for more information about the services offered by the Communications team.
Media Enquiries
SCM is the first point of contact for all media enquiries and aims to provide clear, consistent, accurate, and timely information to journalists and reporters. For press queries or further information about any of the items featured on our News & Events page, please contact the SCM Office directly at Communications@mic.ul.ie.
Media Research Experts
We have a number of Research Experts who are interested in contributing to public media debates and/or comment on topics relevant to their area of expertise. If you or your organisation is interested in contacting such an expert please contact this office with details of the specific subject area and we will guide you towards an academic staff member in that area of expertise who is available to be contacted by the media.
Social & Digital Media
The SCM Office manages official social media accounts, and is responsible for generating fresh and exciting digital content in various forms for these platforms.
Find us & engage with us on:
Branding
91制片厂 has an official logo for use on promotional material and clothing etc. Below are guidelines for logo usage and the correct application of 91制片厂 branding and logo; a document that communicates the values and identity of the 91制片厂 brand and the visual elements necessary to work within the brand identity, as well as guidelines for house-style and writing style to ensure consistency in tone of voice and identity.
91制片厂 Brand Identity Guidelines
91制片厂 Logo Guidelines
91制片厂 Writing Style Guidelines
91制片厂 House-Style Guidelines
The Story of our Logo
In 1973, the College鈥檚 Director of Art Education at the time, Evan Morrissey, designed a new insignia to commemorate the 75th anniversary of the founding of the College. The three panels of the insignia represent the three elements symbolising the identity of the College. On the left, an extract from the coat of arms of the historic city of Limerick represents the location of the College within the city. The central panel portrays the flame of learning embodied in the hosts of teachers who have cherished and educated multitudes of children in many lands. On the right, the Mercy symbol represents the founding Sisters of Mercy whose spirit has permeated the life of the College through the years.
The insignia is crowned by the words of the Psalmist chosen as the College motto 鈥淏riathar D茅 mo L贸chrann鈥 (鈥淭he Word of God, a lamp for my steps鈥, ps.118). Following the incorporation of 91制片厂, St Patrick鈥檚 Campus, Thurles and the consequent expansion of the suite of programmes on offer at 91制片厂, a new corporate logo was approved by An Bord Rialaithe in 2016 in order to enhance the integrity of 91制片厂鈥檚 unique identity.
Website
The SCM Office manages 91制片厂鈥檚 corporate website, , which helps in the promotion of all Communication and Marketing activities and College events.
The Web Administrator (Webmaster) manages the 91制片厂 website day to day and is responsible for ensuring content is up to date while adhering to standards and best practices, including compliance with EU legislation in relation to cookies, accessibility and GDPR.
To contact the Web Administrator, please email Webmaster@mic.ul.ie.
Website Owner/Editor
The Webmaster collaborates with 91制片厂 staff on changes and additions to the website and provides guidance and assistance to content editors and internal and external users. All functions of the College have a nominated owner/editor to review content on an ongoing basis and edit if necessary. The owner/editor list is available on the .
User-Guides & Training Videos
When updating/editing relevant sections of the website, there are website user-guides and training videos available for reference on the .
Content Editor Training
The Webmaster provides one-on-one content editor training as requested, group training specific to your Office, and offers training in groups twice annually.
Email Webmaster@mic.ul.ie to request training.
If you require any of the following services;
- You want to create a new section/webpage or webform
- You require web content training or editor access
- You need help setting up your staff profile or making updates
Please email: Webmaster@mic.ul.ie.
Alumni
Alumni Reunion
The annual 91制片厂 Alumni Reunion is our largest event for graduates and is a wonderful opportunity to meet up with old friends, and reacquaint themselves with the College and the many developments that have taken place at 91制片厂.
Reunion activities include a 鈥榤eet and greet鈥, mass in the College Chapel (optional), refreshments, group photographs and campus tours.
Stay in Touch
91制片厂 is glad to hear from our past graduates and there are a number of ways to engage with the College.
Sign up for the bi-monthly 91制片厂 Alumni Newsletter here.
The features regular news and updates about alumni and upcoming events.
Events Coordination Service
External Parties
91制片厂 rents campus facilities in both Limerick and Thurles to external parties for activities such as conferences, meetings, sporting and cultural events, lectures, classes, workshops and more. .
Booking enquiries are welcome at any time but please note that availability is very limited Monday to Friday, 9am-6pm during 91制片厂 term time. Exact dates for the Academic Year vary year on year but term time runs roughly from the beginning of September to mid/late December (Semester 1; autumn term) and late January to mid-May (Semester 2; spring term) exclusive of major events, College and public holidays, and Easter break.
For bookings after 6pm on weekdays and any time on weekends during term, and any days and hours out of term, email RoomBookings@mic.ul.ie. Provide as much detail as you can, including; contact details, type of event/activity, times, dates, number and type of room(s) required, preferred set up/room configuration and any other information that would assist in finding the ideal space for your booking.
You will receive an automatic response with further instructions and relevant information, and someone will be in contact with you in a timely fashion.
Please Note:
- Bookings for 91制片厂 Accommodation (which is only available to external parties out of term) should be directed to Courtbrack@mic.ul.ie.
- Bookings for should be directed to Louise@limetreetheatre.ie
91制片厂 Staff
Class timetables for all rooms (except G10, G08, designated meeting rooms and a few others) are coordinated by Student Academic Administration (SAA). 91制片厂 staff members should contact SAA with extra requirements etc.
If 91制片厂 staff members wish to book rooms after 6pm on weekdays and any time on weekends during term, and any time out of term, they should email RoomBookings@mic.ul.ie, giving details including; contact details, times, dates, number and type of room(s) required and preferred set up/room configuration.
Guidelines for booking meeting rooms (for internal use) are on
for more information about the services offered by Events Coordination.
- About
- Staff
- Programme Marketing
- Communications
- Branding
- Website
- Alumni
- Events Coordination Service
